Is Your Tag Cloud a Rainmaker?

My Tag Cloud

Can a picture of words still tell a thousand words?

Okay, well, in this case it’s more like 50, but that’s neither here nor there.  The point is, many of us are so close to what we do that when we create our website and other marketing collateral, we sometimes lose sight of the . . . → Read More: Is Your Tag Cloud a Rainmaker?

Social media burning hot? Not so much, say Fortune 500

By Lisa Kaslyn

Fortune 500 and social media

The Charlton College of Business, University of Massachusetts-Dartmouth, recently published a comprehensive study of social media adoption among the Fortune 500. With fervent interest, I dived into the data expecting to find what I believed I already knew to be true…That:

• America’s largest corporations are continuing to invest more . . . → Read More: Social media burning hot? Not so much, say Fortune 500

The fine art of influence

Are you a timid speaker or poor communicator?

Professionals frequently get caught up with the sexiness of PR — mostly the publicity part — and of course it’s important. But, an integral element of public relations is the ability to physically and verbally connect with your audience and influence your clients, employees, business partners, managers, . . . → Read More: The fine art of influence

Lisa Kaslyn Moderates “Media Mania” Panel for Professional Women of Westchester

Westchester.com

As seen in Westchester.com

Tarrytown, NY – The Professional Women of Westchester (PWW), a networking group for enterprising women, will usher in the fall with an expert panel of local journalists and broadcast talent. The panel will include Caryn McBride, executive editor, Westchester County Business Journal, Sue Guzman of Main . . . → Read More: Lisa Kaslyn Moderates “Media Mania” Panel for Professional Women of Westchester

Prosper Communications Expands into New York City

I’m excited to announce expanded SEO-PR service in the New York City area!  Prosper Communications is offering search engine optimized communications services to clients in Manhattan and Queens.  We will continue to focus on our local clients in Westchester, Fairfield and Putnam.

Put your PR where your . . . → Read More: Prosper Communications Expands into New York City

SEO measurement — $how me the money

Measure This!

Did you know that there are nearly half a billion hostnames (Netcraft) populating the world wide web?  That number is likely to grow exponentially over the next 5 years as highly populated emerging markets, such as China, India and Brazil adopt a greater online business presence.

I’m often amazed how . . . → Read More: SEO measurement — $how me the money

Why you should never let your web designer register your domain

Don't get mad, get control of your domain

Albeit brief, this will be a passionate post warning small businesses and start ups NOT to let their web designer register their domain name. You’ve heard the horror stories.  Designers holding domains for ransom or just refusing to release control.  It’s a “he said, she said” affair, but . . . → Read More: Why you should never let your web designer register your domain

Dealing with squirrelly communicators

Dealing with squirrelly communicators

I just resurrected this story that I wrote back in 2005.  It still stands…enjoy!

If you’re like me, you appreciate directness and unambiguous communication, particularly when it pertains to a straight forward question or concern you’ve initiated.

So, what do you do when you encounter a squirrelly communicator? It’s not . . . → Read More: Dealing with squirrelly communicators

Westchester’s Professional Women Network in Armonk

Female professionals throughout Westchester will have the opportunity to meet, connect, and share information with one another next week when The Professional Women of Westchester hosts a networking event in Armonk.

“I’ve been told time and time again that women who attend are doing business with each other and learning about other women and . . . → Read More: Westchester’s Professional Women Network in Armonk

Professional Women of Westchester Presents Special Offer…

Westchester Magazine and Serafina Restaurant offer special giveaway to Professional Women of Westchester (PWW)! Come enjoy sumptuous food and wine at Westchester Magazine’s Food and Wine Weekend!  Professional Women of Westchester who buy a ticket to the event are automatically entered to win dinner for four at Serafina Restaurant in . . . → Read More: Professional Women of Westchester Presents Special Offer…